Planning a corporate event as compare to other kinds of event is quite difficult. It requires enough time of planning. Planning a great corporate event without someone’s help is not an easy task. You must need a proper team who are equally competent and enthused in unison, and then only you can manage an ideal event. Following are some tips that help you in planning a great and successful corporate event:
Prepare Proper Strategy:
No matter what kind of event you are organizing, you must need a proper working strategy. In which there must written the goals and objectives of the event. What is the purpose of the event? Is it to launch new brand or just want to make money?
Find out the end goal and start planning the event accordingly. Find out who your target audience is? What message you want to deliver to your clients from the event and the methods you adopt in order to measure the results of the event? Keep in mind you don’t have any sign whether the event will be a success or fail until or unless you don’t have the correct tool to measure it.
Budget:
Your event is totally depends on the budget you have. Find out how much budget you have to accomplish your set goals. In order to estimate the budget the best way is to create a checklist of all the items that comes in your mind that are directly or indirectly involved in event planning. Remember, everything needs money. This may include from invitation cards to booking the venue, food and beverages, entertainment, décor, giveaways, transportation, etc. etc. Also, don’t forget to keep some money aside for unexpected expenses.
A Time, Date and Place for the Event:
Before finalizing the date and time check out the event calendar. Make sure there will be no other event of some other industry otherwise you will lose your huge number of target attendees. Also avoid choosing the dates when there is some public holidays as a lot of people would love you spend these holidays with their friends and family and avoid any type of business events. Also keep in mind that the venue you choose must be in the middle of the city where all your attendees can reach easily and there must be proper parking facilities. If there are no proper parking facilities hire a shuttle service or valet parking so that your guest will not face any problem.
Choose the menu by keeping your attendees in mind. Arrange a separate table for people who are vegetarian is a good idea. Before finalizing the menu, better to consult a caterer who knows the combination of food and beverages that best fits according to the event.
Invitation:
The most essential features of the whole planning process are the invitation to the event. Make sure the first invitation you send must not be too early that people will forget the day of the event due to their busy schedule or too late that they will be already be committed with someone else. Two or three weeks before is the ideal time. But if the event is for managers and executives try to send a little before. Make sure the invitation card must contain each and every detail in order to avoid any hurdle at the end of the day.