Due to the current recession, there is a major turn down in the Dubai event industry as well. The recession has widely affected the bottom-line of event planning and holding any kind of event was not at all feasible. But somehow the industry has managed to cope up with this great recession. According to the latest research businesses are now spending huge amount up to 10% to 20% shorter. Therefore, it is now one of the best times to check the upcoming trends in corporate event planning.
Tablet and Mobile Apps:
Nowadays a lot of people depend more on tablets and mobile apps as compare to laptops and desktops. It is also now considered as one of the most essential tools in event management as well and corporate event planners are also now taking this into consideration. In order to improve the attendees overall experience, event planners for each event design a special app. With the help of these apps users can interact with each other, and this also lets people know about the event and the expectation of the business from these events. Moreover, this saves you a lot of money; you now don’t have to spend your money on printed programs.
Using Technology:
Budget is one of the most essential concerns for entrepreneurs and event planner especially in Dubai. A good corporate event is one that is organized within the set finances and gives the return to the company on time. Therefore, in order to lessen the amount of event staging, organizer and planners are now using more automation as compared to the past. The management tools used for strategic meeting are now easily available by which organizers can easily plan a great event.
Social Media Tools:
Another most essential tool in order to market an event is social media networks like Facebook and Twitter. Suppliers use this tool to promote themselves while on the other hand clients use it to gain knowledge of their favorite product and to share their feedback.
Solution Consideration:
Event management companies have to consider a lot of things to plan a successful event. In the past businesses used patchwork solutions so that all the puzzle pieces will remain in its place. This will be a major hassle for the organizers. Therefore, companies are now looking something that will reduce their time of event planning. They are now considering strategic planning and consolidated solutions so that the planners have some time to plan a great event.
Tracking Success:
Businesses use different metrics in order to track how successful their event will be. In the year 2011, more than AED 250 billion spent by the businesses on arranging corporate event in which more than 200 million people came. Though, businesses find it much difficulty in tracking the record of their events. Due to which they were not being able to manage visitor management, which hinder their probability of receiving the outcomes they are seeking for during the event. A lot of companies don’t know the methods of tracking event’s success; therefore, it is better to hire an event planning company that helps you gather measurable results by remaining in your budget.
Gathering Visitor’s Information:
The failure and success of your event totally depend on how many visitors you are able to gather. However, it is difficult to gather information about all your attendees. That is why planners use the latest trends in order to gather information about their attendees. Today there are a lot of digital companies who by using some easy ways in order to gather the contact information of their attendees without writing down anything or exchanging business cards. This is now considered as the best ways to enhance the event’s ROI.
Above are some latest trends in corporate event planning in Dubai. If you adopt the above trends you will see success will be at your doorstep.