1. Avoid competing:
If some other company of same industry is also organizing an event, it is better to consider partnering instead of competing one another. Attracting an audience for any solo event is one of the most challenging and risky task.
2. Deliver something that your audience wants:
If you don’t have any experience about advertising an event, it’s better to not to waste your precious money on flashy advertising. Therefore, it is better to work with the partner company so that you learn something from their experience and knowledge. Make sure what you deliver must have the capabilities of attracting the audience.
3. Make your existing relationship strong:
By arranging an event you can make your existing relationship strong with all the people that are involved directly and indirectly with your company. Everyone wishes VIP protocol, it does feel special and they work with you with more dedication and commitment.
4. Support your community:
If you want to earn a huge ROI, share everything with your passionate audience, as they always love it. Upload event photos and posts on social media networks like Facebook and LinkedIn.
5. Establish enduring partnership:
Establishing partnerships with other company will help to reach their community as well. This partnership will save a lot of money and help to build a valuable buzz.
6. Brand parade:
Film festivals, blog world, SXSW, CES, etc. are some of the great places where you can gather consumers and reporters in one single place, but these gatherings can a lot of time get crowded. Therefore, it is always advisable to first analyze what your event budget is. If your brand has the capability of attracting more traffic than its better to go for solo event. If you don’t know how to manage the list of the attendee, it is better to consider another brand that helps you in this regard.
7. Tactically navigate, packed brand tiers:
You cannot exactly predict about the number of brands that will make a complete partnership circle with you, but still you anticipate the placement in the brand tier. If the aim of your event is to make an impression on the media, then invite press and arrange press conferences when achieve something. If you want to enter into the brand tier, make sure your brand must be that creative that will help you make your goal a big success. As you need to work a lot in order to find yourself in the crowd of the brand tires.
8. Bridge offline and online experiences:
A perfect event is one in which the company bridge all their offline and online experiences in order to make the event more successful than the previous one. Therefore, it is always recommended to plan an event by keeping all your past and present experiences in mind.
9. Carefully measure every step:
Create a checklist and measure each and every step carefully, otherwise you will face difficulties at the end of the day.
10. Cheap, fast and good – don’t expect everything:
If you want your event fast and cheap then always keep in mind that it won’t be good. In order to make your event a big success all you need is time and money.
Every event in Dubai whether small or large, needs some time, money and effort. So, don’t rush and start planning in advance. Above are the top 10 tips on planning a great industry event. Follow these tips and you will see how success follows you. Best of luck!