Planning a great and successful corporate event is not an easy task especially if you are planning to organize in Dubai or Abu Dhabi. It requires enough time and energy. Whether it is an employee appreciation day, seminar or conference you at least need 6 to 8 months for planning as the success of your event totally depends on the details. Following are some corporate event tips and tricks in order to organize a successful event in UAE:
1. Target audience:
The first and the foremost step before moving further are to find out who the target audiences are. Once you know this it will be easier for you to take other important decisions.
2. Mail a detailed checklist of all essential details:
When you are planning to organize a corporate event everything matters no matter how big or small it is. Everything from refreshment, food, content, transportation, lightening and parking needs to be carefully looked. If you are done with anything, check it out, this will make you sure that nothing left behind.
3. What is the purpose of holding an event?
Before starting with the planning process makes sure you must have a clear purpose of holding an event, find out the purpose, as this will be a big help in achieving your set goals. Also, let your team member know the purpose of organizing an event.
4. Check out the event calendar:
Check out the event calendar, easily available on the Internet in order to ensure that there will be no other industry event on the same date. Also see there will be no public holiday for the chosen dates as a lot of people don’t like to attend any business event on public holidays.
5. Date, location and size:
It is necessary to be flexible with the date, location, size and other important details in order to avoid any hurdle at the end of the day.
6. Create goals:
Make sure you must have a clear and smart goal before starting the planning process. Why are you organizing an event? It is to market your brand, launch new products, fundraiser, employee appreciation or other. Once you know your goal, it will be easier for to create plans that help you achieve your smart goals.
7. Financing plan:
It is essential that you must know that how much budget you have and how much money you will get from different areas such as by internal marketing budgets, ticket sales or sponsorships. At the time of deciding the budget for your corporate event, make an estimation that how much amount you will get from each area. Before moving further it is necessary that you first sign your sponsors or sell the tickets in advance in order to ensure that people have enough of interest in the event.
8. Expense budget:
You must need enough of money in order to plan a successful event. The venue, refreshments as well as everything no matter how small, it needs money. Don’t forget to add licenses and permits in your expense budget.
9. Marketing plan:
Make a detailed marketing plan for your corporate event. The more you keep yourself organized the more you will be able to arrange a professional and successful event.
10. Advertise, advertise and advertise:
If you want your event a big success then advertises it as much as you can.
11. Why people will participate in the event?
You must tell people a good reason of participating in the event. Make sure the reason you choose must grab peoples’ attention and force them to attend at an event.
12. There will be media also:
Don’t forget to invite the media in your event, but make sure this must be your first priority as media people are very much busy and are always booked. Once you have finalized with the dates let them know. Let them know that there is some information exists in the event and what will they miss if they will not cover the event.
13. Social media network:
More than 90% people are now on social media networks in order to connect with one another. Nowadays it is one of the most successful marketing platforms. Twitter, Facebook, LinkedIn is some of the most common social media networks, which a lot of businesses are using in order to grab customers attention.
14. Team members:
The success and failure of your event totally depend on your team members. Make sure the team you choose must know their responsibilities and have a potential to achieve your set target. Distribute the responsibilities before the event in order to avoid any hurdle at the end of the day. They must be presentable and know how to talk with different people.
15. Social media team:
Don’t forget to make a proper team, especially for social media. They must be responsible for taking pictures during the event and uploading on different social media networks. Train the team before the event.
Above are top 15 tips and tricks of organizing a great and successful event. Organizing a great event is not an easy task you must require enough of time and energy in planning a great corporate event that brings results. An event planner is a big help in this regard. These event planners are expert in their own field and know how what a great corporate event means to you and your business.